Kristin Mason assists clients in the area of market research and marketing strategy consulting. She works with Fortune 500 clients conducting qualitative and quantitative research across a wide range of industries including financial services, insurance, automotive and a focus on pharmaceuticals. Her project management and consulting experience spans a variety of therapeutic areas including oncology, cardiovascular and vaccines. Her work includes product and brand positioning, customer segmentation and customer experience.
Prior to joining HawkPartners, Kristin worked for Ogilvy Public Relations Worldwide in the healthcare practice gaining nearly three years of oncology experience across five tumor types, as well as diagnostic products. Her clients included pharmaceutical and biotech companies, as well as third party advocates. She assisted her teams in developing communication strategies, as well as managed campaign efforts. She also developed corporate and scientific messaging and executed thought-leadership forums.
While almost a true New Yorker (after six years in the city) Kristin likes to consider herself bi-coastal. Trips to Lake Tahoe, Calistoga and Golden Gate National Parks give her the West Coast fix she craves.
Kristin received her B.A. in English from the Honors Program at the University of Michigan.