Jonathan Hollenberg leverages his prior experience in corporate marketing, research and internal consulting to assist clients with their most challenging strategic marketing issues. He has led engagements for clients in the professional services, financial services, pharmaceuticals, cultural, and sports and entertainment industries. He specializes in helping his diverse client base uncover unique insights that will serve as the basis for the development of marketing and brand development strategies. Jonathan’s work often involves developing a fact base among key target audiences that will help to shape customer service initiatives, new service offerings, and a variety of marketing communication vehicles.
Prior to joining HawkPartners in 2004, Jonathan spent 12 years serving in a number of in-house strategic marketing roles at large professional services firms. These roles involved strategic planning, positioning development, visual and brand identity, tactical marketing planning, communications development, and brand tracking, while holding market research responsibilities throughout. At Ernst & Young, Jonathan managed the corporate level market research function and also co-chaired a global committee charged with codifying the firm’s brand measurement standards, including the development of related survey methodologies. Earlier in his career, he served as the Director of Marketing at the multi-office law firm of Cummings & Lockwood and held the senior marketing role at the NYC-based law firm of Hughes, Hubbard & Reed.
Games of all kinds have always been a part of Jonathan’s life. When he is not strategizing or working on solutions to thorny client issues, he can often be found competing in backgammon, board games and card games, or working through logic games and crossword puzzles.
Jonathan received his B.A. in History from Williams College and his M.B.A. in Marketing and Management from Columbia Business School.