Jennifer Anthony is a Partner and a founder of HawkPartners. She assists clients with the development of customer-focused marketing and brand strategies, across both business-to-business and consumer markets. Jennifer’s work concentrates on competitive analysis, new market and product launches, and developing/refining customer loyalty and retention strategies. Her clients span a variety of industries, including financial services, hospitality, telecommunications, transportation and technology.
Prior to joining HawkPartners, Jennifer provided marketing counsel and implementation support to C-level executives, including the CEO of Flexcar, where she managed the launch of the firm's car-sharing service in the Washington, DC market. Jennifer also led the marketing department of BroadPoint Communications, an Internet-based interactive marketing company. Previously, Jennifer was a principal with Mercer Management Consulting, where she managed large-scale consulting engagements, focusing on marketing and other business strategy issues. Prior to that, Jennifer held a marketing position with the Federal Services division of American Management Systems, Inc.
Jennifer received a B.A. from the University of Virginia and an M.B.A. from Georgetown University.