Carolyn Ivins has 10+ years of experience in designing custom market research solutions. Carolyn leverages her years of experience to provide strategic direction and insight to the pharmaceutical industry, translating research findings into actionable results. She is well versed in both quantitative and qualitative research design and analysis, with a focus on the design of custom quantitative studies, particularly tracking studies.
Carolyn has experience across a wide variety of therapeutic categories, and has conducted research with a variety of relevant stakeholders, including physicians, nurses, patients/caregivers, pharmacists and managed care directors.
Prior to HawkPartners, she was a Vice President at Double Helix, a market research consulting firm specializing in the Healthcare sector. During her tenure at Double Helix, Carolyn specialized in tracking the impact of market events across various markets, providing ‘real time’ actionable results to help clients refine their promotional strategies overtime.
Carolyn holds a B.S. in Business Marketing and Finance from LaSalle University, and an M.B.A. in General and Strategic Management from Temple University.