Anisha Shetty helps clients conduct market research and consulting projects across a wide range of industries including financial services, legal and professional services, health and wellness and pharmaceuticals. Her experience includes competitive analysis, qualitative and quantitative research across professional, medical and consumer audiences. Anisha’s focus has centered on marketing strategy development and execution, as well as research to support these efforts. She is passionate about piloting innovative methodologies and creative solutions to yield fresh insights.
Prior to joining HawkPartners, Anisha worked for MarketBridge, a leading sales and marketing consultancy, where she helped clients including SAP and Microsoft in areas such as demand generation, communication strategy, market segmentation and multi-tactic campaign execution.
Anisha’s most prized possession is her passport. When she’s not traveling for work, she loves exploring new cities, countries and cuisines.
Anisha received a B.S. in Commerce with concentrations in Marketing and Management from the McIntire School of Commerce at the University of Virginia. She has also served as a Teaching Assistant for an Intelligent Marketing Research course held at the Georgetown University Center for Continuing and Professional Education.