Allison Yarborough works with clients across a range of industries on their market research and strategy consulting initiatives. She has collaborated with clients to develop strategies and business solutions in marketing, branding, and product development. Her experience includes work with Fortune 500 companies and organizations in healthcare, financial services, and the public sector. She has worked domestically and internationally to lead research and convert findings into actionable insights that support client decision-making. A large portion of her work has been concentrated in voice-of-customer research, landscape assessment, and product positioning and differentiation.
Prior to joining HawkPartners, Allison worked as a Consultant for Kaiser Associates, a market research and strategy consulting firm. As a member of the Financial Services team, Allison helped develop and recommend marketing strategies and solutions for clients across numerous sectors of the Financial Services space.
In her time away from the office, Allison can be found exploring the food scene in DC, traveling to new places, or cheering for Duke basketball.
Allison received a B.A. in Political Science and Spanish with a Certificate in Markets and Management from Duke University.