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About Us

Robert E. Wayland

Bob Wayland has over 30 years of experience working with clients across a wide range of industries and business functions, with a particular expertise in the creation and implementation of business and marketing strategy. In many cases this involves stimulating a strategic perspective, testing and modeling the consequences of alternative means of achieving objectives, and providing those responsible with the training and tools necessary for successful implementation.

From 1978 to 1996, Bob was with Temple, Barker, and Sloane (TBS), where he became a Vice President and board member. During his tenure at TBS, he served as head of the energy group and launched the firm’s customer franchise and process re-engineering practices. After TBS was acquired by Marsh McLennan and became Mercer Management Consulting, he continued to lead the international energy practice and served on the Boston management committee. After leaving MMC, Bob founded his own firm providing strategic and marketing counsel to a range of public and private organizations.

Bob is the author (with Paul Cole) of Customer Connections: New Strategies for Growth (Harvard Business School Press, 1997) that introduced a customer-based framework for building corporate value. He has addressed many professional organizations and executive forums including the AMA Conference on Growing Organizations, the Management Roundtable Conference, Conference Board Relationship Marketing Conference, and the Electric Power Research Institute Strategic Planning Conference.

Bob received his B.S. and M.A. in economics from The Ohio State University.