Per Dutton has fifteen years of professional market research, data analytics and strategy consulting experience. He has led numerous consulting engagements across a range of industries and sectors.
Per has extensive experience working in quantitative as well as qualitative research settings, with past work including attitudinal and behavioral segmentation, customer profitability, market positioning strategy, discrete choice modeling and predictive modeling. Per’s work also encompasses the application of new technologies (e.g., social networks) in data-driven marketing practices.
Prior to working with HawkPartners, Per served as a Manager of Marketing Strategy and Database Marketing Analytics at Staples, leading research-based internal B2B and B2C consulting efforts. Per has also served as a Principal in a boutique consulting/private equity firm and as a Consultant for internet strategy and market research firms.
Per earned a B.A. in Economics with honors from Harvard College and an M.B.A. from INSEAD.